THE SWORD: 'The Veil Of Isis' Video Released

"The Veil Of Isis", the new video from Austin, Texas metal luminaries THE SWORD, can be seen below. The song comes off the band's fourth album, "Apocryphon", which sold nearly 17,000 copies in the United States in its first week of release to land at position No. 17 on The Billboard 200 chart.

According to THE SWORD frontman J.D. Cronise, "The Veil Of Isis" is the most "SWORD-ish" song of the album musically, yet notes that lyrically, "it's a little more metaphysical than a lot of our previous stuff. It talks a lot about cycles of nature and life and death and birth and transformation and death and rebirth.

"In essence, the song is about change," Cronise tells RollingStone.com. "[It's about] moving from one phase of the natural cycle to the next and the recognition of the knowledge revealed when such transitions occur. The lyrics make reference to Isis, the goddess of nature and magic, and her brother/husband Osiris, the god of the dead and the afterlife, as agents of those changes and keepers of sacred knowledge. The 'veil' is that which hides from us the true nature of the universe that, during our earthly existence, is largely hidden from us."

"Apocryphon" was produced and engineered by J. Robbins (CLUTCH, JAWBOX) at Magpie Cage Studios and features cover art by famed comic book artist J.H. Williams III (Batwoman, Promethea).

Asked about the band's decision to work with J. Robbins on "Apocryphon" after self-producing two records and then working with Matt Bayles, THE SWORD guitarist Kyle Shutt told AltPress.com, "We're all huge CLUTCH fans, and we know those guys real well. [James] did two of their last three records, and those sound great, so we figured it was a no-brainer. We called him up and he was into it. He saw our live show at a club in Baltimore on the tour before we came here so he could get a feel of the kind of show we put on because we wanted to make an album that sounds like we do live in a club. And it was great. It was a real speedy process."

On the topic of the musical direction of the new album, Shutt said, "It is a reflection of everything that we [have gone] through and the lessons we learned. We then deal with these situations metaphorically in our lyrics. This record is just 10 banging hard rockers. There's no real 'stick-out' thrash song, or, like, this one is the ballad. I don't think there's going to be any instrumental songs on this record, either, so that'll be a first for us. It's just 10 kick-ass rock songs."

Regarding the subject matter covered in the new songs' lyrics, Shutt said, "There are lyrical themes that weave in and out of the songs, but there's no story or anything like that. With 'Warp Riders', J.D. [guitarist/vocalist John Cronise] had already written [the story] and now he [doesn't] have the time to sit down and write another book. We had the idea to make a comic book for 'Warp Riders', but we had some really poor management at the time, so nothing really came together with that and it was going to cost so much money that it never saw the light of day. It was just a nice thing we did. Now we're moving on to other things."

THE SWORD's third album, "Warp Riders", sold around 8,900 copies in the United States in its first week of release to debut at position No. 47 on The Billboard 200 chart.